Michael McMeekin January 2012
Michael McMeekin

I hate sales, I can’t do it

Many people say to me that they don’t know how I do it; they couldn’t work in sales and could never sell anything. The strange thing is many of these people are in business and don’t see themselves as a sales person but ironically they need to sell their products and services to clients to make their business a success and in some cases to pay their mortgage.

The problem is whenever you mention salespeople most people who are not in sales think of some cheesy bloke, with a sharp suit and the gift of the gab who will sell you something you don’t want or need.

In a recent study it was found that 70% of people are engaged in some sort of sales situation every day. This is a situation that some business owners don’t want to get involved in and sometimes shy away from it. On a recent course someone said I couldn’t ask questions to qualify the opportunity I would much rather wait to see if they bought it!!!

My belief is that there are two sorts of people who make a successful business. Firstly those that sell and secondly those that support those that sell.

The thing is everything needs to be sold and if you are a business owner your knowledge of sales has a direct and important impact on your business profitability.

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