Partner Article

Behind the business with DiscountVouchers

Gerard Doyle, CEO of DiscountVouchers, takes Bdaily behind the business.

What key challenges has your company recently faced?

Email delivery is probably our biggest hurdle right now. While it is probably unique to a business like ours, trying to deliver six million emails all before the start of the working day and not ending up in spam folders is a real battle.

What is your biggest achievement over the past 12 months?

In 2011 we broke the six million subscriber barrier for DiscountVouchers and it took just under four months to jump from five to six million subscribers. Understanding and delivering to consumer needs has been a vital factor in our growth rate. We work to supply our customers with continually updated offers from the best brands and to secure exclusive deals so shoppers
and diners know they are getting a bargain which others are not aware of. We also had the successful launch of DiscountVouchers Daily Deals last year.

What is your biggest focus for the coming year?

We stepped into the Daily Deals arena towards the end of 2011 and as the UK’s fastest growing voucher code website, this felt like a natural progression and is a major focus for the year ahead. Our aim is to provide timely and targeted offered to our members that will complement our existing voucher business.

If you had to choose one top piece of advice for someone just starting out in business, or is currently operating within your industry sector, what would it be?

Online competition is stiff so the best way to start your business is to build a database of loyal customers and ensure you stay in touch with them. Regular emails, such as newsletters, keep your database informed of development within your company, new products and services. Social media engagement has been a really successful method for customer communication at DiscountVouchers. We have a great deal of activity via social media from customers looking for discounts and we are proud of the high level service the team delivers, meaning our customers remain satisfied and keep coming back.

Can you share with us your view of the current landscape of business, in this region or generally and where your organisation sits within it?

As the latest reports show, online shopping over the past 12 months has had damaging results for the high street. As money is tight, consumers are becoming more and more insistent on finding a bargain; most of which are available online. By providing an easy way to search for deals and access to discount codes, the discount voucher arena can only develop and grow.

This was posted in Bdaily's Members' News section by Tom Keighley .