Partner Article

Why is content so important for SEO

According to a recent report, content creation is one of the most effective tactics in a search engine optimisationcampaign, and also the most difficult.

Marketing Sherpa?s ?2012 search Marketing? benchmark report canvassed the views and opinions of 1500 search professionals. Amongst the views discovered by the report it seems that the creation of high quality content was ranked as the most worthwhile and effective SEO strategies for increasing a website?s position in the search rankings, but also as one of the toughest to get right.

This finding seems to further prove the old adage that ?content is king?. So why is content creation so effective in netting extra online traffic and getting results?

It helps you create ?a buzz?

One person finding and interacting with your website is good. That same person telling all their online buddies and real-life friends about it is even better. Nothing can generate interest and encourage sharing as well as engaging and compelling web content.

It can generate high quality links

It?s not just individual web users who share top-notch content. Many online news outlets and popular websites are constantly on the lookout for interesting content to share with their voracious readers. A link to your site from one or more highly ranked sites can work wonders for your own SEO rankings, as well as bringing in extra traffic into your main site too.

Keywords

You can?t spell keywords without words. Content creation is a great chance to get some of your keywords out there doing the rounds, thus increasing your site?s relevance to user searches.

Branding and customer communication

SEO content creation works for more than just search engine optimisation. As well as helping you to increase your visibility in the rankings and generating extra traffic, fresh and original content gives you the chance to get your branding messages across to customers and potential customers. It can also help you to keep their attention for longer, and encourage them to interact with your site further.

Whether its blog posts, how to articles, website content or anything else, content is your key to better results online.

Read through your websites content with a fine tooth comb and if it doesn?t hold your interest, doesn?t engage you, isn?t relevant and doesn?t clearly define your company and your products or services, talk to your SEO Agency today about generating original and attractive, professional website copywriting?remember content is king.

This was posted in Bdaily's Members' News section by Jon Celeste .