Partner Article

How do you reach your non-wired employees?

Field technicians, sales executives, logistics personnel, and staff in production facilities are oftentimes unable to access emails or even their mobile phones. How do you ensure that they, too, feel part of the company, are up-to-date with news and understand your corporate values?

Generally speaking, there are two options available to you:

The most common one is using flyers and corporate magazines. While these bring with them undisputable advantages, they might get out-of-date before certain employees pick them up and they cannot contain up-to-the minute information, at least not for long. Besides this, they can easily be forgotten, unnoticed or simply not read.

The second option is using digital information displays (also known as digital signage) installed in locations where your blue-collar staff is to be found. This is the digital alternative to flyers and magazines, meaning that they can be instantly updated with fresh information and eye-catching graphics (from images to videos and live feeds).

Reaching elusive employees

An article of the Corporate Executive Board mentions three types of employees difficult to reach. The ’‘On-the-Goers’’, the ’‘Time-Starved’’ and the ’‘Information-Avoiders’’. Here’s how digital signage can help you reach all of these three types:

1) The ’’On-the-Goers’’. You don’t need to spend too much time in a place to catch a phrase from a conversation, a name or a date. With digital information displays you can play the role of the person whispering things in your employees’ vicinity. Well-organised information will allow staff to take it in before they even realize it.

2) The same could apply to those ’time-starved’ employees that just don’t have ‘the time’ to read your emails or magazines. Use digital signage and they don’t even have to. When emails aren’t read and news boards aren’t checked, screens in locations where those employees have to spend some time in (ever thought of elevators?) can do the trick. If your messages are correctly constructed (i.e. short and to the point) then they can be seen and read even by the busiest person in the company.

3) The ’’Information-Avoiders’’. They are the ones not really interested in corporate communications, especially if they don’t see them directly related to their job. Post news and announcements on a screen to make information unmissable and available to everyone.

The non-wired staff is often a neglected audience because they are more difficult to reach than others. According to the Corporate Executive Board, the lack of information among staff makes it harder for managers to manage change and harder for employees to face advertsity. Digital signage (a.k.a. digital information displays) can help companies to keep everyone in the loop and cultivate a feeling of trust and ‘unity’ throughout the company.

If you want to learn more about the use of digital signage in a corporate environment, feel free to download our white paper.

Ana Udrea is Inbound Marketing Executive at Dynamax Technologies, one of the longest standing digital signage companies in the world. She blogs about technology trends affecting SMB’s and more specifically about digital & video communications in this environment.

This was posted in Bdaily's Members' News section by Howard Smith .