Member Article

Motor Group Richard Hardie seeks help from Geneva

Richard Hardie, a North East car dealer seeks digital help from marketing agency Geneva, with help from the successful I Love My Fiat 500 Social Media pages

New up and coming digital marketing agency Geneva Digital Group have seen unrivalled success in their first year. Based at the newly refurbished Toffee Factory in Ouseburn, Newcastle in a luxury office space for various digital based businsses. From Digital strategy, SEO, Social media and web design Geneva are delighted with the progression of the business in it’s first active year. With clients such as Cruise Compare, Vincents Solicitors, Richard Hardie and The Alnwick Gardens they are increasingly becoming a top competitor amongst agencies in the digital arena. Geneva see themselves as unique - in style, creativity and for their ability to ‘think out the box’.

Geneva’s latest account win is with privately owned motor dealership the Richard Hardie group with showrooms in Sunderland, Durham, Ashington and Silverlink- http://www.richardhardie.co.uk/ . They have worked closely with the marketing team to lead several highly successful email campaigns and social media activities for the Peugeot and Fiat dealership. The challenge was to maximise on-line techniques with a view to reaching a wider audience. Geneva’s ability to work closely with their clients has really paid off, with the marketing team at Richard Hardie heavily involved in the creation of the contract.

Richard Hardie is well on it’s way to becoming more efficient online. With the recent success of the ‘I Love My Fiat 500’ Facebook group, strategically used by Geneva to generate more traffic towards Richard Hardie’s Facebook page, it has seen an incredible growth of 5000 fans in the first month. Richard Hardie has fully committed to the group, branding 5 Fiat 500’s with the “I Love My Fiat 500” strapline.

Sarah Baggott, head of Marketing at Richard Hardie quoted “we are in a highly competitive market place, and it has been essential for the Richard Hardie group to embrace both digital and social media. The relationship with Geneva has worked very well and we look forward to continued success in an arena where so many companies have just been too tentative”. Richard Hardie will celebrate their 40 year anniversary this summer.

This was posted in Bdaily's Members' News section by Geneva Digital Group .