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Young Entrepreneur 2012 at British Business Embassy

The National University Entrepreneur 2012 has been announced at the British Business Embassy as Felicity Milton, international sportswoman and engineer from Loughborough University.

The 25-year-old won her place at Lancaster House, which plays host the showcasing of UK trade and investment during the Olympic and Paralympic games in London.

The budding entrepreneur pitched her business idea in front of 200 delegates. Her winning concept is a performance and recovery sleeve which is designed to effectively repair and protect muscles on the move, before and after sport.

The innovative design was chosen from 80 initial entries into the contest and picked by 50 business experts and entrepreneurs from the UK.

Felicity was judged alongside four other finalists on her business plan, the potential of the product for the global market, and how well it takes inspiration from the London 2012 games.

Competing with Felicity were students and graduates from across the UK, including young entrepreneurs from the University of Plymouth, Sheffield Hallam University, and Sheffield University.

The winner expressed excitement at her success, commenting: “To have been voted number one has really bolstered my belief in myself. To get the ball rolling to carry out that plan, I really needed that boost. This will definitely help get the business going.”

Felicity has been awarded a business support package from Winburn Glass Norfolk, an entrepreneurs master class run by Ernst and Young, a smart phone from Microsoft, a UK Trade & Investment OMIS through Trading Gateway and market research service from Marketest.

This was posted in Bdaily's Members' News section by Miranda Dobson .