Member Article

Kaspersky Lab receives ‘Award of Excellence’ 2012

Kaspersky Lab, a leading developer of secure content and threat management solutions, is pleased to announce that it has been honoured at the Business Marketing Association’s international ‘B2 Awards’ 2012.

Kaspersky Lab’s ‘Be Ready for What’s Next’ marketing campaign received an ‘Award of Excellence’ in the Integrated Marketing category at the “B2 Awards”, ahead of major global IT players. ‘Be Ready for What’s Next’ is an ongoing B2B campaign successfully used for the launch of Kaspersky Endpoint Security 8, Kaspersky Security Center 9 and Kaspersky Security for Virtualization. It has been designed to lead with the business and technology challenges faced by companies of all sizes on a daily basis and drive awareness of how Kaspersky Lab B2B solutions can eliminate those issues. The campaign used a set of customer-oriented content delivered via integrated media such as advertising, online and email marketing, social media, PR, webinars, events and multi-lingual micro-sites.

Commenting on the award, John Malatesta, Vice President of Global B2B Marketing at Kaspersky Lab, said: “The success of this campaign lays in the close proximity established between customers’ business and technology needs and the relevance of Kaspersky Lab solutions. As a consolidated business, we went through the same pains experienced daily by both IT and Line of Business managers. Our partners are ready to deploy the company’s superior security knowledge and solutions for the benefit of customers of all sizes, making them ‘Ready for What’s Next’.”

Alexander Erofeev, Kaspersky Lab’s Chief Marketing Officer, commented: “Kaspersky Lab’s marketing strategy is the process of how we identify, understand and segment customer needs to select target market segments. This process allows us to marshall the capabilities of all the company’s functions to meet those needs fully.”

Petr Merkulov, Kaspersky Lab’s Chief Product Officer emphasized: “Kaspersky Endpoint Security 8 is at the heart of this campaign. Built from the ground up, this unique, fully integrated Endpoint Security Suite combines best-of-breed protection and comprehensive manageability. This helps customers of all sizes safely adopt new technologies, maximise IT efficiencies, stay ahead of emerging threats, and Be Ready for What’s Next.”

This was posted in Bdaily's Members' News section by Kaspersky Lab .