Coco Moon
Recognition PR Business Team

Member Article

Research reveals heartbreak hub of the region

The North Shields area is the heartbreak hub of the region according to *research carried out by introductions agency Coco Moon.The study, encompassing County Durham, Tyneside, Tees Valley and Wearside, reveals that North Shields has more than eleven times the number of divorces compared with the national average.

While those looking for romance should head about 40 miles down the A1M from North Shields to Darlington, which is the most romantic region.

The towns where the fewest number of people propose to their loved one are South Tyneside, Gateshead, Stockton and Redcar and Cleveland.

Sharon Kell, Managing Director of North East-based Coco Moon, said: “What a difference a few miles makes when it comes to a relationship ending in heartache or you finding your true love.“It has been intriguing to learn that while Darlington has the most people tying the knot, North Shields has the most break-ups.

“I am sure this fascinating research will stimulate some interesting debates about the reasons why one area is more romantic – or not as the case maybe - from another.”

Sharon added: “People marrying their partner still is popular.

“However, these days people have very high expectations about their lives in general and this extends to what constitutes a good marriage.

“As a result, many people are looking for self-fulfillment and individual happiness in their relationships.

“But marriages and civil partnerships are not about me and I, but should be about us or we.

“They, like everything in life that has value and worth, need to be worked at with compromise and regard for your other half helping create a good relationship.”

The league tables, statistics per head of population, were:

Marriage - 2011-2012:

National average 0.003

Darlington 0.007

Hartlepool 0.006

Newcastle Upon Tyne 0.004

North Tyneside 0.003

Durham 0.003 (Data only available for 2010-2011)

Middlesbrough 0.003

Sunderland 0.003 (Full data only available for 2010-2011)

Redcar and Cleveland 0.002

South Tyneside 0.002

Stockton-on-Tees 0.001

Gateshead 0.001

Divorces - 2010-11:

National average 0.002

North Shields 0.023

Bishop Auckland 0.021

Teesside Combined Court 0.014

Darlington county court 0.010

Durham County Court 0.009

South Shields County Court 0.007

Consett County Court 0.007

Hartlepool County Court 0.006

Newcastle-upon-Tyne Combined Court Centre 0.004

Gateshead County Court 0.003

Sunderland County Court 0.003

Sharon, who is also a qualified relationship coach, added: “A marriage ending in divorce does not preclude being happy second time around, as I know from personal experience.

“Deciding how you want your personal relationships to change is a crucial step forward. From that baseline, you can start to realise what can be done differently to increase the chance of meeting that special someone and welcoming them into your life.”

Established in 2008, Coco Moon offers a sophisticated alternative to internet dating by introducing members through personalised processes rather than computer driven checklists.

This includes its expert staff holding personal consultations with potential customers prior to offering and accepting membership.The business uses a complex methodology, which looks at all elements of a person’s life to really understand them as an individual.

They work with clients to understand what they want to achieve in relationships and then support them through their membership period, monitoring progress to ensure members have the very best probability of finding and keeping fulfilling long-term relationships.

Coco Moon’s top tips for finding romance:

• We often spend a great deal of time and effort focusing on our careers, making sure our chosen fields give us the fulfilment we desire and yet when it comes to our personal lives we may leave meeting our ideal partner to chance.

• Deciding we want our personal relationships to change is a crucial step forward, from which we can decide what we will do differently to increase our chances of meeting that special person and welcoming them into our lives.

• As obvious as it sounds, knowing why we want to share our lives with another is key. Giving some thought to what we want from a partner and why will help us understand the fundamentals and help pave the foundations for a relationship.

• Looking for a partner and building a romantic relationship is all about confidence and self-esteem. However, trying to find true love should not be regarded as the ’magic potion“ that will transform your life and make you totally happy. Finding a partner cannot fulfil you in every way. If there are gaps in other areas of your life then you will still feel there is something lacking.

• Whether we decide to engage the support of an agency or go it alone, we still need to decide a plan of action detailing what else we will actually do to broaden our horizons.

• It may be we are more open to invitations and push ourselves out of our comfort zone, welcoming new social experiences which increase our probability of mixing with like-minded people.

• Be brave, consider joining a club, enrolling at night school, or consider doing that “thing” we have always promised ourselves we will do, if only we had more time.

• Most importantly be yourself, love who you are and if there are things you want to change then take this opportunity to change them.

• When people live a full and balanced life and actually like what they stand for then finding Mr or Mrs Right is not as difficult as it may initially seem.

This was posted in Bdaily's Members' News section by Recognition PR Business Team .

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