Partner Article

Best Email Marketing Practices for Generating Leads

Email marketing till date considered as one of the best methods for communicating directly with a large audience who happen to be prospective customers of the business. While planning for this form of marketing, you need to not only focus on getting results but also ensure staying within legal limits. There are a plethora of ideas for generating leads but following are some of best practices for doing so.

1. Usage of Incentives for Increasing Open Rates

Over the years, studies have shown that inclusion of incentive in the e-mails can lead to an increase of open rates up to 50%. Here, you should avoid tricking your subscribers for making them open the mail. The subject line of the mail should be precise and clear such that it doesn’t lead to any sort of ambiguity. Avoid using a certain set of words that might alert spam filters.

2. Clarity in the core message & Call-to-action

For grabbing the attention of your email recipient, you’re required to have clear and swift communication. Most of the subscribers are time-starved, so you’ll hardly have few seconds to make an impact on the reader. Avoid testing their patience by writing lengthy mails because forget reading, it’s highly that they would even see the entire mail. In the matter of few seconds, your subscriber should get the core message and also should be asked for call-to-action.

3. Compelling Subject Lines

The subject line of the email will leave the first impression on your subscriber. If you’ve some boring subject line, then he or she may not even bother to open the mail. This is one of the reasons why subject lines hold immense importance in email marketing. If you wish to increase your chances for generating new leads, then you need to spend considerable amount time on subject line of the emails which you plan to send. The subject line has to be precise, honest and clearly put in order to grab maximum attention.

4. Focus on the Looks

Now, this may sound weird but researchers have found out that many subscribers go by face-value of the mail. If it has a good appearance and its design appears to be professional, then the chances are that the emails will generate greater leads. In recent times, visual content marketing has been focusing on the looks of the mailers in order to generate greater leads.

5. Always Test

It’s essential for you to test the campaign before starting it on a larger scale. You can send the email to a small percentage of your list to test the response and accordingly plan for the rest.

This was posted in Bdaily's Members' News section by Shirl Kilmer .