Partner Article

Successful ways of advertising your business efficiently

In an age where digital marketing strategies seem so completely dominant, it is all too easy to forget about the opportunities provided by offline advertising techniques. These remain increasingly viable in the current market place, however, especially given the evolving trend for using face to face marketing strategies as a way of supplementing social media interaction. So what exactly are the most effective ways of advertising your business in 2012, and what can businesses expect by implementing them consistently?

ŸThe Social Media Day Meet Up: The ultimate in integrated marketing and networking techniques, the social media day meet up has emerged as a genuinely viable options for businesses whether they are small, medium or large in stature. Organised through digital interactive channels, the social media day meet up then takes the form of a physical event where attendees network and are given the opportunity to promote their business.

ŸExhibition and Trade Shows: Trade shows may be a traditional method of advertising your business, but it is one that retains a tremendous level of purpose in the current market place. These events provide you with an outstanding opportunity to market your business in a customer facing environment, and lay the foundations for long term and prosperous relationships with potential customers.

ŸOutstanding Service and Word of Mouth: Perhaps the most underrated marketing tool of all, the application of outstanding workmanship and customer service can reap genuine rewards for your business. Client referrals are one of the single most influential factors in determining a businesses success, especially with social media now providing a platform for positive word of mouth to be shared with a wider target audience.

The Bottom Line

These techniques offer businesses access to a significant target audience, while also allowing for a diverse range of interaction methods and techniques. In an age where the global economy continues to take it’s toll on small and medium businesses, these marketing strategies are also cost effective and affordable to organizations with even minimal resources.

This was posted in Bdaily's Members' News section by Jake Hall .