Partner Article

Want to Sell Like Crazy This Holiday Season?

Content is king, especially when you sell online. According to Forrester and eMarketer, this year promises online sales worth $224 billion worldwide. It is likely that online sales will surpass the high street this year for the first, and probably not the last, time. Do you want to better your year-on-year sales this Christmas and Bank Holiday? Yes. Then keep reading …

You need a content marketing strategy. One of the key ways Groupon, and other daily deal sites do so well is they employ a lot of writers. Good ones. They make an already attractive offer look even more enticing. How? Content marketing which gradually pulls you in, driving you closer to using that call to action and purchasing the deal. Here are a few takeaways from Groupon and other content marketing models which work:

1. All You Need is Trust. Even if you are in a last minute rush, either for a Christmas present or a bargain in the sales, you won’t want to buy from a brand who fails to establish trust. So using marketing language, or companies failing to show they understand their customers, won’t be feeling the love this holiday season.

2. Keep them Coming: Often language used on e-commerce sites is not very customer friendly. If it isn’t customer friendly, then chances are it won’t fair well with search engines or on social networks. If you aren’t seeing the kind of traffic spikes you are hoping for then it might be to do with the wording on your product pages. Think back to the Groupon example: enticing, trust, audience friendly, and therefore good for SEO and social networks.

3. Be Positive: Let’s face it - the holiday season comes with its own special challenges. So help your customers push away those holiday blues. Brands who genuinely help their customers first, and aim at securing a sale second, keep them engaged, and coming back for more. Be real with your customer and they will stay loyal.

For retailers and brands no time of year carries more weight. You have the chance to end one year successfully, and start off the new year stronger than ever. Engage an effective content marketing strategy tailored towards what your customers want, and you will see that spike in sales you have been wishing for this holiday season.

This was posted in Bdaily's Members' News section by Benjamin Kerry .