Partner Article

Betfred and Totepool secure lucrative racetracks deal

Betfred and Totepool have signed deals with 31 Racecourse Media Group (RMG) racetracks, and Ascot, to provide pool and betting services, and on-course betting shops.

The brands will service major tracks such as Cheltenham, Aintree, Newmarket, Epsom, York, Newbury, Goodwood and Sandown and Ascot.

In addition to this, Betfred and Totepool will continue race sponsorship across 32 courses, providing nearly £15m in sponsorship to the racecourses over the term of the agreement.

Richard FitzGerald, the CEO of RMG, who led the negotiations on behalf of the racecourses, said: “We are delighted to conclude these deals with Betfred and Totepool which guarantee and protect the future of pool betting and Totepool products at our racecourses until July 2018.

“Both Betfred and Totepool are committed to developing the on-course business by working very closely with the racecourses. The aim is to not only provide a first-class service for racegoers but also to grow the business for the benefit of the sport as a whole.”

Phil Siers, the Totepool managing director, added: “We are delighted to agree this new long-term contract, and to extend a relationship which first saw pool operation start at Newmarket and Carlisle in 1929, to the RMG tracks of today.

“With this new deal in place, Betfred, through Totepool, will consolidate its position as the exclusive supplier of Totepool products on UK racecourses.

“Totepool has an exclusive seven-year UK licence and is committed to developing and improving its racecourse facilities, and customer service to Betfred’s high standards.

“Totepool will make a significant capital investment in the business and expects this investment to drive a high rate of return, and to quickly help Totepool and its partners deliver a flagship operation.”

This was posted in Bdaily's Members' News section by Tom Keighley .