Member Article

Spring clean your client database.

Spring is now here (although you wouldn’t think it with the weather we’ve been having!) and everyone knows that spring is an opportune time to do your cleaning.

This Easter Urban River is encouraging you to ‘spring clean’ your client database. You’ve probably spent years building your database so it’s important to keep it fresh and up to date and by doing this you will:

Save money…

By removing out of date information it will reduce wasted mailing costs associated with inaccurate information.

Improve integrity…

of business data by removing those businesses that have moved address or closed and ensuring that they are not mailed more than once with the same offer.

Maximise customer relationships…

By enhancing your records with additional information and insight, you can improve its response rates and return on investment.

Enhance brand image…

Inaccuracies in address information reflect badly on the sender. Ensuring that your business data is accurate, up to date and presented correctly helps you to reduce the risk of causing annoyance and creating a negative brand image.

Save time…

By avoiding spending unnecessary time on contacts that no longer exist.

Everyone knows you always feel positive after a good a sort out! So, don’t delay, get your database into shape today.

Once you’ve got your database tidied up, give Urban River a call and we’ll help you to hit your contacts with some proactive marketing.

This was posted in Bdaily's Members' News section by Urban River .