Member Article

The time has come to get En-gaged

Guerilla is proud to introduce our in-store TV product, En-gage, which has been nominated for the new product/service launch strategy of the year award at the national Drum Marketing Awards*.

En-gage is a whole new approach to digital technology. A digital signage solution, the online system allows for advertising content to be deployed to any number of screens, in any location, in an instant with the click of a button. The total solution including hardware and software delivers engaging content to strategically positioned screens in order to interact with customers on a personal level and stimulate the desired response. The system also allows the user to monitor and control the estate of screens from one location, which usually is at a head office.

Initially created to fulfill the marketing, technical and business requirements of the Rowland’s Pharmacy chain** the results speak for themselves as Rowlands have seen an upturn in sales of in sales of 54%, a reduction of print costs and increased revenue streams from their pharmaceutical suppliers.

Now with the En-age brand fully established, Guerilla is busily working on a market roll-out plan and is already in talks with large national retail chains, which are interested in trialling the system in their organisations.

James Allen, Managing Director of En-gage, said, “We recognised that there was an opportunity to create our own digital signage solution, which would be more customer focused and more technically innovative than existing solutions. We created the software that would allow content to be pulled to screens on-site, reducing the bandwidth needed for a traditional system.”

“We built En-gage specifically so it is feature rich but can be used by anyone. By user testing the software over a four-year period we have created arguably the most intuitive digital signage tool on the market.”

En-gage is currently installed in over 500 locations.

This was posted in Bdaily's Members' News section by Madeleine Griffith .