Partner Article

Sheffield International Venues reports significant event increase

Sheffield’s ambitions to compete with other national events programmes was reinforced after Sheffield International Venues (SIV) announced a 39% increase in event numbers in 2012.

The city, via SIV, illustrated its skills in set up and managing multi-venue events, attracting the attention of national events buyers and providing a diverse range of facilities.

Major events included NUS Conference 2013, SIBA (Society of Independent Brewers Association) Beer X conference and exhibition and the national Fitness Industry Association Awards.

And following a successful 2012, SIV Events is ready to host and stage a diverse range of sport, business and entertainment events this year.

Dominic Stokes, general manager – SIV Events, the function responsible for events, concerts and ticketing for Sheffield International Venues, said, “We have a really exciting few months ahead with around 20 conferences, banquets as well as the School Games ,the British Transplant Games as well as our entertainments programme.

“What’s great about these events is that they illustrate our success, skill set and ups in managing completely diverse multi-venue events.

“Sheffield may be without a convention centre, but by combining our venues we have an imposing product.

“We’re competing with established cities like Manchester and London but we’re still making an impression with national event buyers.

“Our approach saw business increase by 39% last year and I have ambitious plans for even more growth this year.”

This was posted in Bdaily's Members' News section by Mark Lane .