Little Helper
Mark Lane

Rotherham children products firm assisted in European expansion

Children’s product designer and manufacturer Little Helper, based in Dinnington, Rotherham, has confirmed the signing of a number of international distributors, following support from RiDO (Rotherham Investment & Development Office).

RiDO worked with Sean Johnson, managing director of Little Helper, to assist with translation services for product assembly instructions into four European languages, which has meant the company has been able to secure new distributors for its products in the Czech Republic, Slovakia and potentially in Germany.

Little Helper launched back in 2006 when founders Kim and Sean Johnson came up with the concept for FunPod, which they designed based on their desire to keep their children safe in the kitchen, whilst taking part in cooking and other activities.

The award-winning FunPod is now sold through major retailers, such as Mothercare, Amazon, Boots, Kiddicare, Hamleys, Early Learning Centre and Tesco, as well as through independent retailers.

Since then, Sean and Kim have extended their product range to include other innovative children’s furniture items which the company designs in-house.

Little Helper will shortly be releasing ten new products which will significantly expand its current range of children’s products.

It is also about to become the exclusive UK and Ireland distributor for ‘Oops’ products, a Swiss brand of soft and wooden toys and children’s accessories, such as bedding and rucksacks, with 80 products in its range.

Julia Millea, business development co-ordinator for RiDO, she said: “Little Helper is a fantastic success story and it has been great to be able to help them to become established in other European markets.

“There are huge opportunities to sell their innovative products overseas and we look forward to watching their continued growth and success internationally.”

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