Mcard launch
Mark Lane

Member Article

Wakefield agencies team up for MCard launch

Two Wakefield agencies, Our Agency and Open Communications, have worked together to launch the new smart card brand MCard, which will make travel throughout West Yorkshire easier.

The launch, which took place at the West Yorkshire Playhouse, brought together all travel operators from across the region, alongside Metro, to announce plans for a strategy which will allow passengers to use a single ticket to access all bus and rail networks using touch-based smart-enabled technology.

Design agency, Our Agency, and PR firm, Open Communications, combined to create an event that would announce the plans and unveil the MCard brand to key stakeholders, transport operators and media.

In addition, branded cupcakes and goody bags including umbrellas, nail files, coffee cups and USB sticks were also handed out to mark the occasion.

WY TICCO executive officer, Richard Harris, said: “The launch of the MCard marks a substantial milestone in our journey and we were really pleased with the outcomes, which were as a result of a genuine team effort.

“Our Agency and Open Comms worked effectively together to bring about a positive result.”

Our Agency owner, Ian Winterbottom, said: “The MCard launch is the culmination of almost a year’s work. We have been keeping the brand under wraps until now, being unable to disclose any details of the project.

“When it came to collaborating with a PR agency, Open Communications was the perfect partnership. We’ve worked on projects together in the past and being neighbours on the Nostell Estate meant we could ensure confidentiality.”

This was posted in Bdaily's Members' News section by Mark Lane .

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