Partner Article

Don't become another anonymous website, maximise SEO

Bdaily is looking at Online Marketing in this, our latest focus week. Here, Stephanie Liversidge, marketer at eastQuay IT, analyses the impact of good SEO.

Does anyone recognise the existence of your website? All those set up costs and nobody has ever visited?

Gone are the days when searching the precise title of your organisation were the only way to be discovered; ever occupied a thought as to how search engines consider your website?

“Google considers over 200 factors while displaying results.“ - (SEO Edmonton, 2013)

By working alongside those factors, you will gain the recognition your company deserves; enabling you to stand out from the crowd as being a leading company. As over 90% of searchers do not even guise upon page 2 results, SEO can aid your website to get to the:

• 1st page on Google.
• Along with progressively increasing ‘page rank’.
• Also driving traffic and potential clients to your website.

The UK has an 86% internet penetration, along with 86% of internet traffic being generated through search engines making the internet a massive factor in business today. Therefore, the exposure/reach of Google (the #1 search engine) is phenomenal.

You can reap the corporate benefits of Google through good practice of SEO. The exposure/awareness your company can achieve merely through being ranked at as a ‘top’ search result on Google is extraordinary, presenting endless possibilities. If you’re not up there - you’re not going to be noticed, regardless of the degree of talent your company upholds.

By composing web content using techniques such as keyword optimisation & meta data tags, SEO will help to deliver quality content for your website. Experienced web developers are equipped to operate around your needs, generating SEO that is accustomed to your business.

How many times have you googled a business? Maybe even your own. Search engines change how they rank your page every single day, which is why it’s important to keep on top of the latest changes.

This was posted in Bdaily's Members' News section by eastQuayIT .