Mark Lane

Member Article

Yorkshire PR agency in hat-trick of client wins

A Yorkshire-based PR and social media agency has revealed details of three new client wins, adding to its fast-growing portfolio of accounts since opening for business 15 months ago.

Dunelm Optical, Arriva Bus and Coach and UK Locations are the latest businesses to appoint Aberfield Communications to handle their PR accounts.

The PR and social media agency will use its expertise to encourage independent opticians across the UK, Ireland and export markets to engage with Dunelm Optical as a leading designer eyewear supplier and promote its products and services.

Peter Beaumont, director at Dunelm Optical, said: “PR is vital in communicating the quality of our brand. Aberfield has a winning combination of media know-how, creativity and proactivity that will help us drive sales across our collections and provide real stand-out in the market.”

Nina Hands, senior PR consultant at Aberfield, added: “We bring big brand PR and communications experience to Dunelm, coupled with a sound knowledge of the issues, challenges and opportunities within the optical industry.

“We’ll look for news opportunities that reflect Dunelm’s positioning and support its business priorities.”

UK Locations, which hires photography and film locations, has appointed the agency to raise its profile as the largest location library in the North and a leading location management service.

Arriva Bus and Coach completes the set of recent client wins.

This was posted in Bdaily's Members' News section by Mark Lane .

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