£3m investment to create more Roomzzz at Newcastle hotel

A Newcastle hotel has announced plans to invest a further £3m into their thriving site in Newcastle upon Tyne.

60 new suites will be built at the Roomzzz Aparthotel in Clavering Place, a newly revived heritage district of Newcastle. Work will commence in early autumn.

New jobs are expected to be created at the site - Friar House, a Georgian townhouse - once the expansion is completed.

Currently housing 14 apartments, the Newcastle locale is Roomzzz’ first location in the North East, but Mark Walton, head of Roomzzz Aparthotel, says customers are attracted to stay over in the city because of the brand.

He said: “We are experiencing not only a very high level of repeat business, but we are finding that our guests would not usually stay in Newcastle - but as fans of the Roomzzz brand they are willing to make the effort to journey to the city for our incentives as well as our quality of accommodation for both business and leisure stays.

“We are exceedingly pleased with the level of loyalty our brand commands and we would like to think that the famed North East hospitality has played an important part in endearing our customers to the city.”

Friar House was one of Newcastle’s most historic and celebrated city heirloom residences which Roomzzz nurtured and brought to life back from years of neglect. The hotel was applauded by the Times and features as a top recommendation in their ‘Cool Hotel Guide’.

Phase one saw 12 months and £5M invested on an extensive restoration of Friar House which opened in late 2012.

Friar House once belonged to a 19th Century ‘celebrity socialite’ Sir Robert Hopper Williamson who as Recorder of Newcastle and chancellor of Durham was considered amongst the elite of the North East and one of the most important men in the area.

Walton added: “Roomzzz Aparthotel has given Clavering Place a remarkable new lease of life - it is a beautiful area and we are proud to be a successful influence in the city’s regeneration, our Aparthotel has attracted a new footfall into Newcastle and has certainly created a lot of awareness for the area and the city as a whole.

“Our further investment into Newcastle illustrates our commitment to provide quality across the board for both the city and our guests - phase two will allow us to attract more visitors to the city and to meet with demand that our current customers are putting on us to provide more high quality affordable accommodation in Newcastle”