Member Article

Shepherds Purse cheese range gets a makeover

A North Yorkshire dairy has completed a rebranding of its ewe’s milk cheese range, which it hopes will propel the products’ popularity to new levels.

The owners of the multi-award winning Shepherds Purse have redesigned the packaging of its alternative cheese range that includes Yorkshire Fettle, Olde York and Katy’s White Lavender.

The sheep cheeses are now hand-dipped in a pure white wax at the Thirsk-based dairy before being labelled up and delivered to delis and supermarkets around the country.

The paper product labels have also undergone a colour transformation, inspired by the Farrow and Ball paint pallet.

Shepherds Purse has been completely rebranded since sisters Caroline Bell and Katie Matten took over the day-to-day running of the business from their mother and company founder Judy Bell.

They aim to take the brand in a bolder and braver direction, without losing the artisanal nature of their produce.

About the new-look ewe’s milk cheeses, Caroline said: “Sheep’s milk cheese has always been at the core of our brand.

“This is where we started almost 25 years ago – as a quality alternative cheese producer – and although we are now perhaps best known for our excellent blues, ewe’s milk cheeses remain an important part of the dairy.”

She added: “We went with white wax for our fresh ewe’s milk range to reflect the freshness of the product.”

Shepherds Purse’s blue range of cheeses, such as Harrogate Blue and Yorkshire Blue, also underwent a complete transformation earlier this year.

This was posted in Bdaily's Members' News section by Mark Lane .