Partner Article

Merseyside agency’s treble success

Liverpool PR and creative agency Paver Smith has been appointed for a trio of new legal sector clients, Wilberforce Chambers, NoVate Direct and Pro-vide Legal.

Paver Smith will be working with Wilberforce Chambers, a London based barrister chamber with international reach. Renowned for expertise in pensions, the chamber comprises 52 barristers working in the business and commercial sectors. Paver Smith will be working on the chamber’s internal and external brand engagement, on and offline communications, advertising and marketing initiatives as well as a series of international projects.

Paver Smith will also be working on an advertising campaign for NoVate Direct’s new online legal advice service. NoVate Direct is a friendly referral system, a service that is totally free of charge as they help people find the quickest access to the most relevant legal team to best serve them.

The agency’s creative arm will also be working with Pro-Vide Legal, a new online service for the UK’s legal community. Paver Smith designed the brand identity and launch materials for this legal information hub, designed to offer expert advice, sector news, and a platform for debate. The site will also provide a feed of information on current legal issues, access to case notes, discussion forums and opportunities for training

Gary Wheat, business development director, said: “We have a long track record with professional service clients, in the legal sector in particular. These latest wins reflect the depth of knowledge and specialist skills we have across the agency.

“These client wins come at a time of pronounced change in the legal sector that will continue well into 2014, and this is part of the reason the agency is continuing to grow its creative offering, so we can work to help law firms communicate key brand messages in an increasingly competitive market. Using the team’s vast experience in the legal sector, we will work to help all three clients define and deliver these messages to their target audience throughout the UK and beyond.”

Paver Smith, which turned over some £1.7m last year, has offices in Liverpool, Manchester and London. The agency has a thriving creative and digital offering and provides PR support to a client roster which includes Grant Thornton and National Lottery operator Camelot.

This was posted in Bdaily's Members' News section by Simon Malia .