Member Article

Emirates sponsorship for Warrington Wolves

Warrington Wolves rugby league club has clinched a four-year shirt sponsorship deal with Dubai-based airline Emirates.

Financial terms for the deal that also makes Emirates the official airline and major sponsor of the Super League team were not disclosed, but Warrington confirmed it to be the biggest commercial agreement in its history.

Emirates will benefit from significant branding on Warrington’s home and away shirts, along with visibility at its Halliwell Jones Stadium and on its official website.

Julie Bailey, Emirates district sales manager for the North West of England and the Midlands, said: “The partnership is a natural extension of our existing rugby sponsorship portfolio, and reflects the core values of our purpose to enrich the experiences of rugby fans in the UK.

“Few sports connect with communities as emphatically as rugby and Warrington Wolves is no exception.

“The deal demonstrates our continued support for the region, showcasing Manchester as a key regional hub for Emirates, offering three daily flights to Dubai.”

The Wolves also revealed thier new shirts for the 2014 season with Emirates branding on both.

The club’s chief executive Andy Gatcliffe said: “We feel privileged to have secured such a high-profile sponsorship and will be proud to carry the name Emirates on our shirts next season and beyond. The club has had an association with Emirates for a number of years and greatly appreciates the partnership support.

“Securing this sponsorship takes us into further exciting times at the club. We pride ourselves on being at the forefront of both the sport of Rugby League and the world of business so to join the likes of sporting giants AC Milan, Arsenal and Formula One shows the desire the club has to reach its full potential and spread the word of both Warrington Wolves and our game.”

This was posted in Bdaily's Members' News section by Simon Malia .