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Marketers seeing huge insights through the marketing cloud

Marketers have long suffered from sleep deprivation, waking at all hours in a state of flux, poring over their marketing policies in their heads and keeping them up at night.

Now marketers have a substitute for the sleeping pills, an antidote for their marketing frustrations - Adobe Marketing Cloud.

Marketing is a rapidly changing environment, opaque and challenging. Adobe say marketers now have a complete, integrated solution for all their marketing efforts.

Adobe Marketing Cloud offers the ‘right combination of data, insights and digital content.’ This means marketers can measure, personalise and optimise marketing campaigns and digital experiences for optimal marketing performance.

Many marketers don’t know what their marketing is doing, how it is amplifying their return on investment (ROI). Placing a counter on a website to monitor traffic is no longer indicative of success.

Adobe measure billions of transactions every day, and more than a trillion per quarter, gathering information so detailed that, from a single landing page, they can determine that there were 4,700 visits, 15% of whom are male and live in North America, 370 of whom are younger than 27 including the 1.5% who went directly to the store to make a purchase, leaving eight to tweet positively about their purchase.

All of this is now measurable in a single service.

Efficient and successful digital marketing is much sought after to maximise revenue. Adobe say if it’s digital it’s measurable, if it’s measurable it’s telling a story of real actions from real people. Those actions help to increase revenue by creating relevant, personalised and timely experiences.

Adobe Marketing Cloud pulls all data together - including email, point-of-sale, customer relationship management, third-party data and more. Informed decisions can then be based on predictive logic.

Ashish Braganza, senior manager of global business intelligence at Lenovo, sees the benefit.

He says: “These days, data is everywhere and the key to innovative business is harnessing it, dissecting it and turning it into a powerful tool.”

“With the Adobe Marketing Cloud, we are more equipped to mine through terabytes of data in real time and put actionable steps in place to amplify ROI.”

Adobe have honed their marketing proposition over the past 30 years. In a digital world, this is the difference between profit and loss. And, of course, sleep and insomnia.

This was posted in Bdaily's Members' News section by BeOn .