Member Article

Ex ‘Strictly Come Dancing’ accountant helps struggling businesses improve their financial health

With Dragon’s Den Star Deborah Meaden waltzing off the ‘Strictly Come Dancing’ floor a few days ago, we now put the spotlight on another business person who has a passion for both the ball room and the boardroom.

Finance Director Ronny Munster’s passion, when he took part in the ‘Strictly Come Hospice’ competition, a charity event based on the popular television show ‘Strictly Come Dancing’ earlier this year, was to help raise money for the Watford Peace Hospice, for which they raised thousands of pounds. Ronny has also supported other charitable causes by cycling from London to Brighton to raise funds for those in respite care as well as establishing a charity for benchmarking and assessing charity performance in the UK.

His passion today however couldn’t be more different- supporting small and medium sized businesses in the South of the country to turn around their financial fortunes through improved financial management practices.

Qualified many years ago with a career spanning over 20 years in some of the most ambitious companies, Chartered Management Accountant Ronny Munster has now set up his financial management business to help SMEs access specialist financial management on a cost effective basis to improve their position.

Operating under the banner of EFM, Ronny’s new company now helps companies understand the importance of their financial data and how to use this to improve their business performance to ensure profitability and success. His focus is on restructuring and enhancing businesses, improving cashflow, forecasting for growth and success and well as helping to turn around a business in decline and build effective business plans to access funding or implement growth plans.

In the current harsh economic climate, many businesses now have increased regulatory and financial liabilities and require more support from accountants and accessing a top level Finance Director has always been an expensive option to match the needs, size and aspirations of a small business. Ronny can now provide this vital finance support to small businesses at a fraction of the cost they would normally expect to pay on a flexible schedule.

Ideally, Finance Director support may be required in a range of situations- whether a company is just starting up, expanding the business, trying to improve cashflow or trying to get a grip on its finances and costs or perhaps in need of a turnaround or an exit strategy.

Most people would go to an optician for an eye test, take their car to a mechanic for a service or see an architect to undertake a serious building project, yet few businesses have the same uncompromising mind-set about managing their business finances, especially SMEs that are more susceptible to a harsh economic climate. By failing to apply strong financial management practices and by not bringing in the right skills and expertise to do the job properly, many small companies are risking the continued success of their business, and significantly impacting on their potential growth and profitability. Ronny understands this and his role is to help more SMEs become more profitable and successful without having to choose between employing full time skills and going without proper strategic and financial management.

For more information, contact ronny.munster@efm-network.com or call 07968192766 or visit www.efm.uk.com

This was posted in Bdaily's Members' News section by The EFM Financial Management News .