Member Article

Leeds-devised Sport Social Media Index launched

The first ever index ranking British professional football, rugby and cricket teams according to social media performance, devised by Leeds-based PR and social media agency Umpf, has been officially launched.

Tottenham Hotspur top the league with League One’s Leyton Orient (3rd) and rugby Super League’s Leeds Rhinos (5th) notable inclusions.

The Sport Social Media Index is a league table of 148 British professional football (English Premier League, Championship, Leagues One and Two; plus the SPL) rugby (Super League and Premiership) and cricket (County Championship Divisions One and Two) teams, ranked according to the best use of social media by their official club channels.

To be published annually by Umpf in partnership with William Hill, the table is compiled by measuring the performance of each team based not just on an algorithm, but research from a team of nine people who looked at eight social networks, as well as a panel of four judges who presided over the results.

It includes an overall table of 148 teams ranked first to last, plus nine additional tables showing rankings based on each sporting league.

Amy Byard, social media account manager at Umpf, said: “Spurs are worthy and clear winners of the first ever Sport Social Media Index, scoring consistently highly in judges’ comments and in the algorithm.

“The club understands clearly the importance of tailoring their content platform-by-platform to fit each of their social channels.

“They have strong video content, great archive imagery, they use Q&A sessions with the players well, and their unique, behind-the-scenes footage was another highlight – it’s no surprise that this content receives very high engagement as it taps into fans’ curiosities.”

This was posted in Bdaily's Members' News section by Mark Lane .