Partner Article

Strengthen your Internal Branding with Promotional Products

We spend thousands of pounds every year in order to promote our brand and communicate its message to our customers. We often leave out of this process though our brand’s greatest ambassadors, our staff.

Branded Merchandise is one of the strongest tools that can be used to build the company’s internal branding, working both towards the motivation of the staff and the strengthening of our brand.

Providing our staff with branded incentives can have the following beneficial effects:

Keeps staff engaged with the brand. Promotional Products can be a great way to educate staff about your brand, the company culture and the brand’s USPs. Strengthens the staff’s relationship as a team. Using the same corporate clothing, desktop items etc. encourages the team spirit and the feeling of working as a unit. Works as free advertisement for your brand. Your employees interact with many different people in their every day life. When they use merchandise or clothing that carry your branding they offer you free brand exposure to all the people they interact with. Motivates your staff. Offering branded gifts to your staff on special occasions like Christmas or on different times during the year can create a “feel good” factor among your employees and initiates better results. Rewards staff. Using branded gifts to reward your staff for working hard makes them feel appreciated and keeps them involved with the brand.

Pro-Ad offers hundreds of promotional products to choose from for your staff, with the most popular of them being umbrellas, pens, mugs, T-shirts and crystals awards.

For more ideas for Promotional incentives, contact a member of our team on 01670 518928 or email sales@proad.co.uk.

This was posted in Bdaily's Members' News section by Pro-Ad Ltd .