Partner Article

Harrogate Spring Water unveiled as official water of England Cricket after £8 million investment

British bottled water, Harrogate Spring, was unveiled as the Official Water of England Cricket at Lords Cricket Club.

The announcement comes as the family-owned company’s £8 million investment in its showpiece, state-of-the-art bottling facility in Harrogate, is due to begin production of the new product.

The 23,000 sq ft. extension to the existing building has more than doubled Harrogate Spring Water’s current facilities.

Former England fast bowler Darren Gough was there to announce the distinguished water brand’s new partnership with James Cain, MD Harrogate Water Brands.

The biggest sponsorship deal to date by the iconic British water will see England cricketers provided with Harrogate Spring Water at every home Investec Test Match, Royal London One-Day International and NatWest International T20 starting with the team’s first international fixture of the summer, the NatWest International T20 against Sri Lanka at The Kia Oval on May 20th.

New bottles will carry the England Cricket logo and ‘Official Water of England Cricket’ on all new labels and packaging.

James Cain, managing director of Harrogate Water Brands, explained: “We’re thrilled to work with the ECB to become The Official Water of England Cricket.

“The sponsorship deal is with one of the best cricket teams in the world is a major statement of intent from Harrogate Spring Water, and emphasises our commitment to maintaining our position as the No.1 premium British Spring Water.

“Since 2002, we’ve achieved annual growth of over 30%, significantly ahead of the current market trend. To capitalise on this we have invested £8 million in a state-of-the-art, bottling facility, to significantly increase the capacity we can deliver and cater for growing demand.”

David Collier, chief executive of the England and Wales Cricket Board, said: “Harrogate Spring Water and the England and Wales Cricket Board both share a rich heritage, and we feel there is an excellent brand fit between Harrogate Spring Water and the England Cricket Team that will positively impact both parties.”

Harrogate Spring Water’s partnership with the ECB and re-brand comes on the back of a progressive move that will aim to quadruple Harrogate Water Brands’ current business output.

This was posted in Bdaily's Members' News section by Clare Burnett .