Member Article

Emerging Real Estate Rebrands to ERE Property & Launches New Website

Leeds headquartered Emerging Real Estate, one of the UK’s leading property investment consultancies, has this week launched its first major re-brand since it started trading 10 years ago. The launch also includes a change in its name; the firm is now called ERE Property.

The new brand positioning and its accompanying suite of supporting collateral includes the new name, a new logo, website and series of press advertising as well as various marketing and communication materials. The rebrand follows a period of sustained growth for the firm which has seen it move on from its traditional ‘emerging markets’ such as Eastern Europe, South America and the Middle East to a broader and more developed portfolio of territories including marketing properties in the UK, The United States and various Western European countries.

The decision to rename the business came about after a consultation process internally and with the company’s investor clients. The aim is to ensure the new brand reflects both the core values that have underpinned its approach and ethics for the past decade; namely confidence in what it does and the fact that it delivers on its promises. The freshened up look and feel is also much more stylish and current with a simple palette of purple, grey and white being used throughout the various platforms.

Supplementary colours will also be adopted for different sectors and areas of the business. The website has been designed with the individual user in mind as it gives relevant and appropriate information as and when they need it. ERE Property works with different types of clients around the world so the new site allows users to easily navigate the firm’s background, news and – most importantly - the investment opportunities that are available.

Paul Harrison, managing director of ERE Property, commented: “We have become a preeminent force in property investment so we needed a new brand proposition and identity that reflected this. The re-brand isn’t about changing the ethos of the firm but it is about communicating what we deliver and reiterating our confidence in what we do.

Paul continued: We are immensely proud of the business - and also the team - so this launch is the latest phase in our evolution which we think will help to solidify our position for the future.“

This was posted in Bdaily's Members' News section by ConkerPR .