Partner Article

Make successful business by increasing the visibility of shopping carts

There are numerous shopping carts out there in the open market. Among them, there are only limited number of shopping cart which shines to attract the customers to make profits. Other remaining sites fail to attract the traffic or lack to bring customer’s attention. Study reveals that the average shopping cart abandonment rate is 65.23%. The average online conversion rate is only 2.13%.

There are many reasons for why the people abandon the shipping cart. Nearly 25% of the people feel the product to be high price. About 44% people find the shipping cost to be high, 22% of people leave the site since clear shipping cost was not mentioned. Around 11% of the people abandoned the shipping cart since the checkout process was complex.

The functioning of the site also contributes to the increased visibility of the site. Nearly 11% of the people leave the site because the site is too slow. Comparatively, spam ratio is low which counts to 6%. Few people counting to 8% does not complete the buying process since they have to pay extra tax charges.

Apart from the functional glitches, the success of ecommerce site also depends upon its visibility to the customers. The sale is probable only when the site is visible to the end user. The visibility of the site depends on major factors of SEO like meta tags, robots.txt, and site map. Lately, infographics is also a contributing factor to promote an ecommerce site. Proper keyword should also be used to promote the site.

The site should be simple to navigate with intuitive menu. The items for sale should have good description such that people understand the product. Above all, the images of the product that are placed on the site should be attractive to cover the attention of the user. The impressive photos and videos can only generate orders for delivering the physical goods to the shipment address.

The social media plays a great role in promoting the ecommerce business. The users of the shopping cart site can refer the products on social media which helps to promote the products. The site should also provide space for the users to submit their reviews, comments, and ratings about the products such that it becomes an easy medium to promote the products through the eyes of customers. People believe in comments and recommendation of other customers.

The shopping carts becomes a successful venture only when they are made visible to the end user. Secondly, the site should be attractive and functional to retain the customers such that abandon ratio is minimal. Therefore, more than starting a shopping cart, the investor should be keen about the visibility of the site on the internet for running the business successfully.

By Uniecommerce

This was posted in Bdaily's Members' News section by Uniecommerce .