Partner Article

Embrace technology or get left behind

Companies that refuse to consider adopting cloud-based technologies could lose out to their competitors, a top IT expert has warned.

Peter Joynson, managing director of business technology firm Synergi IT, said the cloud presented an ideal opportunity for companies to reduce their IT costs, become more agile and improve their performance.

Peter, a well-known businessman who launched Gateshead-based Synergi earlier this year with a team of experienced technology specialists, said: “We have reached a tipping point where more and more companies are migrating from traditional business software platforms to cloud-based solutions such as Microsoft Office 365, Microsoft SharePoint and Dynamics CRM.”

Speaking at a special event hosted by Synergi and Newcastle accountancy firm UNW to explain to companies the benefits of adopting cloud-based software solutions, Peter continued: “These solutions are part of the next generation of business technology tools that are being used by companies, both large and small, to reduce their IT support costs and capital outlay on hardware and software.

“Companies that don’t invest in the cloud are being left behind while their competitors become more agile, efficient and streamlined. If this happens, there’s every chance we’ll see some companies go out of business.”

The cloud market is expected to grow to $121 billion US dollars (£70 billion) by next year, according to data specialist Markets and Markets – more than three times the $37 billion (£21.5bn) it was valued at in 2010. Synergi is at the forefront of this market, introducing North East businesses to tools such as Office 365, SharePoint and a range of specially designed business apps.

UNW is also seeing the benefits of the cloud for finance functions, bringing speed, efficiency and agility to organisations as well as instant access to real-time financial information.

Andrew Wilson, managing partner of UNW, said: “As well as reducing IT costs, the cloud provides the flexibility to process and review real-time financial information, anywhere, anytime.

“Increasingly organisations are adopting secure cloud-based solutions such as Xero to improve financial visibility, accessibility and responsiveness – keeping them ahead of the competition.”

This was posted in Bdaily's Members' News section by Synergi .