Partner Article

Leeds and London creative firm Hangar Seven acquires video production agency

London and Leeds content firm Hangar Seven has acquired Media Ark Ltd, a creator of video content for retail and consumer brands.

Established in 2007 by travel journalist Matt Carroll and Julian Hanton, a TV presenter and producer, Media Ark delivers video content services for a range of clients including DFS, Yahoo, The Travel Channel, American Express, Tesco and The Guardian.

Carroll and Hanton will take management control of all Hangar Seven’s existing video creation, production and distribution services.

The enlarged business will have more than 30 major video production clients including: Asda, Dixons Carphone, Karcher, Barbour International, Marks & Spencer, Burton Menswear, Adidas and Wilko.

Speaking of the acquisition, Michael Keating, one of Hangar Seven’s founding partners, comments; “Video is undoubtedly one of the fastest-growing communication mediums in the content space.

“We have seen sales treble in the last 12 months and bringing Media Ark’s team into the Hangar Seven crew will help us meet this rapidly growing demand.”

“Storytelling and the humanisation of brands is something that all agencies are talking about right now – but very few actually have the expertise to deliver.

“Media Ark’s unique editorial pedigree and proven track record in creating films that humanize brands on film, in an engaging and compelling manner, combined with Hangar Seven’s extensive production resources and expertise in content creation, will help us to increase sales and fulfil wider business objectives for our clients.

“Whether delivered by mobile, tablet or desktop, video is a proven method of engaging audiences and converting interest to purchase, while enhancing brand presence.”

The Media Ark team has moved into Hangar Seven’s City Road offices in London and plans to extend its offer to the Company’s production centres in Leeds, Macclesfield and Portugal over the coming months.

This was posted in Bdaily's Members' News section by Clare Burnett .