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Clothing retailer White Stuff opens in Kent’s Bluewater

Fashion retailer White Stuff has opened Emporium shop at Bluewater, Europe’s leading retail and leisure destination.

The shop, which is the second largest branch in the UK, is on the upper Guildhall, Bluewater’s premium mall, adjacent to Apple, The White Company and Urban Outfitters.

White Stuff chief executive, Jeremy Seigal said: “We’re excited to have opened our regional flagship shop in Bluewater. It offers a great location with some strong brand adjacencies. In addition to bespoke customer experience activity, the shop houses our full collection, and like all our other shops, supports a local charity, Kick Kent, chosen by our customers. The shop’s opening is a significant moment for the business.”

Russell Loveland, portfolio director at Land Securities, added: “We have worked closely with White Stuff to create a fantastic design that adds something quite unique to the experience Bluewater provides for its guests. Located in a great position on the Upper Guildhall, surrounded by strong complementary brands, White Stuff’s new emporium highlights once again Bluewater’s leading position in the industry.”

White Stuff is the latest in series of key additions to Bluewater’s line-up. They join seven other brands, including American Eagle, Steamer Trading Cookshop and Bill’s Restaurant, in adding 23,597 sq ft of space since July.

This was posted in Bdaily's Members' News section by Ellen Forster .