Partner Article

Rotherham United sign biggest ever naming rights deal for £20 million stadium

Rotherham United have signed an agreement with mechanical seal manufacturer AESSEAL to become the club’s first ever stadium naming rights partner in the biggest sponsorship deal in the club’s history.

The Millers’ £20 million home will now be called The AESSEAL New York Stadium after a multi-year deal with the international company, which has their global headquarters based in Rotherham, was concluded.

The initial term will be until the summer of 2019 with the Millers officially playing their first game under the AESSEAL brand against Huddersfield Town on Boxing Day.

AESSEAL have been in business in Rotherham since 1984 and now have over 1,650 employees operating out of 77 locations in 37 countries. AESSEAL has recently celebrated its 33rd consecutive year of sales and profit growth.

Speaking on the historic announcement chairman Tony Stewart said: “This a landmark deal not only for the football club and but also for the Borough of Rotherham.

“AESSEAL are one of the world’s leading figures in their sector and it is a company with roots deeply embedded in Rotherham, which makes them the perfect partner for the stadium naming rights.

“I am delighted to continue our association with AESSEAL Group Managing Director and Founder Chris Rea who is a man I have known for many years and he shares the same drive and ambition for the Football Club and town of Rotherham.

“We are very proud of our stadium so it was vitally important for the club that if we went down a stadium naming rights route, it was with a company we respected, trusted and could work with. AESEAL is that company.

“We are now looking forward to further enhancing our relationship with AESSEAL during what continues to be very exciting times for the club, both on and off the field.”

Chris Rea, group managing director and founder of AESSEAL said: “The primary reason that I am delighted to associate the AESSEAL brand with Rotherham United is that the current management team of the football club has built a beautiful product.

“The stadium itself, and in particular the corporate social responsibility aspects of the club, are truly excellent.”

Chief Executive of AESSEAL plc, Jonathan Wilkinson, added: “We are so pleased to support, and be further associated with Rotherham United, a club with such great community spirit that like ourselves is taking on new and bigger challenges every year.”

This was posted in Bdaily's Members' News section by Clare Burnett .