Partner Article

Five factors to consider before starting logo design

Logo is an important element for any business because it sets a particular business perception on the targeted customers. If executed properly, brand logo has a certain power to become the business asset and long-term strong recognition. Designing a brand identity is a huge responsibility. When clients approach a graphic artist they expect nothing but perfection. But, not all designers are pro and experienced. So here are 5 major factors to consider before you really start with the client logo design. These factors need consideration because they help in all the planning and prepping to create a positive, lasting, original business identity for correct business representation.

• Know the Basics

Before planning the design, you must know some basics and the core foundation of logo. You must understand the conceptualization and psychology behind different logos before you get started. The basic of brand identity is to make it simple, memorable, lasting, versatile and appropriate. This way you have a symbol which conveys the core brand concept effectively. These basic allow the logo to earn easy, quick recognition, capture audience attention and strongly last the competitive market tides with its flexibility and business relevancy.

• Designing Process

Be on your own. Copying and getting inspired from other professionals is a good thing, but do what you are comfortable at. You can change the pre-defined process as per your working style. Generally, the design process includes the client brief, research about the client industry and business, references related to other symbols, conceptualizing and sketching, reflection and presentation. This process allows you to have the proper and thorough coordination with your client so that you produce the best work expected with creative, original and inspirational ideas and concepts.

• Pricing

Your work needs a certain payment, which you charge from your clients. Analyze the quality you are producing and quote your work accordingly to your work and the client requirements. Different clients have various needs and different expectations. Customize quotations are always a help there. Work independently after determining your expertise, skills and talent.

• Learning

There is no stop to learning new things and new stuff in the designing industry. Know what other designers and professional graphic artists are doing, follow and read their designing stories. Evaluate why some logo design becomes a success and some meet failure when they are introduced in the market. Get market insight on daily basis to keep updated.

• Avoid Cliches

Ignore the common and the basic common ideas that hit your mind, which are too common, expected and easily understood. Focus on brainstorming and discard the first ideas if they are already too repetitive in the market. Stay clear and concentrate on bringing something original and out of the box. It is best to get inspiration but copying and imitating other work is not welcome.

Final Thought

In general, it is best to do preplanning of pre-designing so that you always come up with something new, fresh and innovative and get recognition in the designing industry of the person who really thinks out of the box.

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This was posted in Bdaily's Members' News section by jenniferzoe .