Partner Article

leverage mobile apps for customer adoption and retention

A recent survey conducted by a US leading market research firm found that there was a decline in the visits to independent health care centers, independent Spa and Salons. But at the same time the surprising factor from the survey is that the major healthcare Spa and Salon chains are increasing their profitability.

What might be the reason behind it? Do the customers lose faith in the independent vendors or is there anything different the chains are doing to attract and retain its their customers to come back more often and spend more?

The answer the health care for these questions is that the Spa chains have learnt to change and adapt to the latest marketing strategies. The new trend in marketing strategy is MOBILITY! Building a branded app and responsive web design for your Spa can helps them to you take advantage and get differentiated from the crowd noticed in a sea of businesses that perform similar services. The purpose of an app is to Attract, Engage and Retain the customers, and I believe so it must be built with certain recommended features as follows:

Be User Friendly: Clean, clear and concise design is highly recommended and it must perform efficiently. interface without too much style, color or bling look stylish and perform efficiently.

Geo-Targeted Push Notifications: Push notification helps This feature in mobile app help your Spa to stay closely connected with to your customers intimidating them with location-based information on offers, deals and , events. and even weather forecast.

Have unique content: Another app design trends that has been dominating the mobile app design scenario is clear, complementary and unique Content with specific images.

Differentiate from your web app : Mobile apps must be quite different in terms of contents and navigation. Thought there should be a cross over in design between web and mobile, Mobile app must provide unique customized content focusing on the customer’s needs. Also, Navigation must be very minimal and it should not ask for multiple clicks to access a feature.

Let’s minimize the clicks: One of the key factors for highest number of abandonment of app is ‘clicks’. As most of the mobile users believe to be less patient let’s ask for minimum information to avoid distraction.

Share on social networks: A way to propagate your app application is to share on social networks such as Facebook, Twitter, Pinterest, Instagram, Tumblr, StumbleUpon, and Reddit enabling users to recommend the application (and your business) to their friends.

Make Dynamic & Exclusive Offers: Use existing the collected data to deliver seasonal offers and increase boost revenue. It Can also offer discount coupons to past customers who haven’t visited your center Spa recently. lately or announce ‘happy hours’ for local customers at your neighborhood through dynamic mobile apps campaign.

Evaluate and Analytics : once your app is in live, its very important to understand how your customers are reacting and what it means for your business. Based on the usability trends, make sure to improvise the feature or eliminate it from your app. Must analyze customer behavior: This fact prove to be crucial for taking your business forward as it empowers you to understand, what works and what doesn’t work for your business; and take steps accordingly so as to attract customers and increase business revenue.

In today’s life Mobile apps have become the official channel to drive content and services to consumers.

Every Business big or small will eventually need to develop an Mobile App allowing customers to reach out wherever they are. For more information about how you can take advantage of an affordable mobile app to get more customers and increase customer loyalty and revenues - contact us!!

Author Biog:

I’m a project manager who builds customer base, maintains customer relationships and business opportunities. I’m a multi-channel Marketer delivering cross channel campaigns (Email, Social,cold calls) for W2S Solutions (www.w2ssolutions.com). We are a custom mobile app development company that thinks outside the box to build award winning apps for start-ups and SMEs around the world.We are 5 year old Organization with 40+ resources and 5 offices around the globe.Our team has 12+ years of Total IT experience in building award winning solutions for Web, Mobile, Analytics and API/Web services.

This was posted in Bdaily's Members' News section by W2S Solutions .