Leeds’ Hatch Communications to promote the Rugby Super League’s headline sponsor

Leeds-based Hatch Communications, which is a specialist PR and sponsorship activation agency, has been appointed by First Utility, the UK’s largest independent energy provider, to capitalize on its title sponsorship of the Rugby Super League.

First Utility has tasked Hatch with raising awareness amongst Rugby League fans for the rest of this season.

As this is the energy provider’s second year of sponsorship, it is hoping to promote its low-price energy tariffs and engage with fans directly via creative PR and experiential activity.

Hatch, which already has vast experience working in sport sponsorship including Rugby League, will focus on helping First Utility connect with and reward fans, as well as the wider community.

First Utility is the latest headline sports sponsor to join Hatch’s impressive roster of clients, with the Leeds-based team recently completing another successful campaign for long term client Crabbie’s Alcoholic Ginger Beer and its sponsorship of the Crabbie’s Grand National Festival.

Alec Stanwell, PR manager at First Utility said: “We are looking forward to working alongside Hatch, who will aid our already strong relationship with the RFL and the clubs in the First Utility Super League. We saw an increase in fans saving money on their energy bills by joining First Utility last year, and we believe Hatch’s expertise and experience will help us engage with fans even more this season.”

Matt Peden, director at Hatch Communications, added: “We’re delighted to be working alongside First Utility as they look to take their sponsorship to the next level.

“Rugby League is a sport that’s ideal for fan engagement and we’re confident that our activity will resonate with these fans and deliver to First Utility’s objectives. This is a big year for the brand and we look forward to helping the company shift the needle on brand recall via creative sponsorship activation.”