Yorkshire branding agency behind the launch of Leeds United’s 2015-16 season tickets

The Space People, a Leeds-based multi-channel branding agency, has completed the launch of Leeds United’s 2015-16 season tickets.

Focused on the strapline “Real history. Real future. Real choice”, the season ticket launch campaign included a powerful visual created by the agency, which has been developed from an iconic 1970s image.

The photograph features legendary players from every era in Leeds United’s storied history, including the present day. Every player on the image made their first team debuts as teenagers for the club.

The image, which is emblazoned across the club’s Centenary Pavilion, is being distributed on adverts on city buses, railway stations and across social media platforms.

Furthermore, a short video, storyboarded by The Space People and produced by LUTV, was also played at the club to launch the season tickets and is causing a stir on social media.

The Space People, which was appointed by Leeds United in March to work on forthcoming projects for the club, specialises in helping brands identify and connect with their audiences via multiple media channels.

Richard Groom, managing director of the Space People, said: “It has been a massive team effort and it’s been fantastic for us to work with all the talented people at the football club, from senior to ground level staff, to make this launch happen.

“Our multi-level approach is what makes us different and what helps us achieve real results for our clients. We have a number of Southern-based clients, but it’s always a pleasure for us to work with fellow Yorkshire businesses.

“Our work with Leeds United is particularly special to us as the club is such an integral part of our home city. There has been a fantastic response on social media, with fans really engaging with the campaign, which I think is a testament to how authentic the key message is – a real brand truth is that Leeds United is successful when youngsters come through the ranks. Being a Leeds supporter isn’t about glory hunting – it’s about a connection and making a real choice to support a club with real history and a real future.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →