Member Article

NexusEngage triumphs at the BCSC OPAL Awards 2015

NexusEngage, the consumer engagement specialist, is proud to announce it has been ‘highly commended’ for its work with LG and VIP Electronic Cigarettes in this year’s BCSC OPAL Awards. Recognised as the best examples of creating unique brand opportunities within UK shopping malls, NexusEngage received four shortlist nominations in the experiential, media entry and pop-up shop categories for its work creating pop-up digital experiential windows.

The BCSC Opal Awards is the only UK award programme to recognise and reward commercialisation within shopping malls. They aim to promote the unique commercial brand opportunities available in shopping centres by recognising and showcasing the best examples in the marketplace.

Working with LG, NexusEngage created an immersive TV experience for shoppers at Bluewater and WestQuay shopping centres that allowed consumers to enjoy all of the key features of its Ultra HD, 4K and OLED TV range as if they were viewing it in their own home. Shoppers were then directed to John Lewis, which led to increased footfall and sales.

For VIP, NexusEngage designed the company’s first dedicated ‘Blending Boutique’ located in East London’s Westfield Stratford City shopping centre. Created to allow shoppers to blend their own e-liquid flavour with an on-hand expert mixologist, the luxury VIP lounge contributed to increased brand awareness and helped to re-shape consumer perception of the e-cigarette industry. The Blending Boutique also helped VIP surpass its competitors, re-inventing the way e-cigarettes are being marketed and sold to consumers.

Simon Ellson, CEO NexusEngage says: “We’re delighted to have been recognised for our work with LG and VIP. The two campaigns were an immense success and delivered great results for both brands, and helped increase consumer engagement massively. NexusEngage is dedicated to making creative campaigns that not only drive sales for the brand but also offers substantial ROI on the money invested. Experiential marketing campaigns are changing the way companies promote products, one that is more engaging for the consumer and it works.”

—ENDS—

About NexusEngage

Founded in August 2013, NexusEngage is leading the way in consumer engagement within the retail sector. Working closely with over 100 UK shopping malls and 10,000 retail sites, the company helps brands drive awareness among consumers by using retail space to create experiential campaigns that ultimately increase footfall at the nearest point-of-sale (POS). The team believes the NexusEngage concept will ‘evolve the high street’, bringing life back to shopping and offers measurable ROI through creative consumer interaction, direct response and sales.

NexusEngage designs, manages and builds each window to create a noticeable presence within shopping malls where sales are critical. Brands, retailers and landlords all benefit from the NexusEngage concept offering a fresh way to educate, engage and capture new and existing customers.

Part of the Retail Marketing Group, NexusEngage was ‘Highly Commended’ for its work with LG and VIP Electronic Cigarette in the BCSC Opal Awards 2015.

For further information visit: http://www.nexusengage.com/en/

This was posted in Bdaily's Members' News section by Simon Ellson .