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The rising importance of voucher codes in online marketing

As online marketing practices have evolved over the years, so shoppers have become used to being offered increasingly interactive, simple to use and high quality online shopping solutions. It’s no longer enough to provide this high quality service, or a great quality product. So what can a retailer do to improve their online marketing profile, and ultimately their ROI?

One of the most effective ways of securing customer interest and loyalty is the use of online voucher codes. More and more, shoppers are looking for that online shopping bargain, that’s going to save them vital money from what can often be a restricted shopping budget.

So how does providing customers with the opportunity of saving money positively affect a retailer’s online marketing success? It’s simple, if a customer thinks they a getting a bargain by purchasing a product they are more likely to go on to purchase more of the item. They have also become acquainted with the brand which means they are more likely to return to it for future purchases. They are also more likely to extol the virtues of the brand to others; thereby further increasing brand interaction.

Online discount vouchers can also act as reward for customer loyalty. If a retailer has a social media presence they can offer access to online shopping vouchers to people who follow them, or in return for Facebook likes; very quickly news of the voucher rewards spreads, and more people become engaged with the brand, increasing the likelihood of enhanced online sales.

Discount vouchers also provide an opportunity for a retailer to be identified when potential shoppers attempt to find bargains online. Many of them access VoucherBin.co.uk, VoucherCodes.co.uk and other such online voucher sites which in turn direct them to the deals available from a variety of retailers. Once a purchaser makes that first contact with the brand they are more likely to return to it for future purchases.

Recent research has shown that as many as 20% of shoppers abandon an online shopping purchase, and exit their shopping basket, when they are unable to locate any valid discount voucher code to use at checkout. This represents a significant loss of potential business for retailers.

For this reason the importance of online discount voucher codes cannot be underestimated. The Internet has taken the traditional high street onto a much larger global scale, which in turn has increased the importance of retailers being able to provide a USP in order to remain competitive. As online marketing and product innovation has evolved, so value has become one of the major USP opportunities. The search for online bargains is only set to increase in the future, so the importance of online discount vouchers will continue to grow. Retailers who do not formulate an effective voucher code strategy seem set to lose out on a large slice of the market.

This was posted in Bdaily's Members' News section by MasterTech Web Applications LLP .