Member Article

£2.3m investment creates 25 new jobs at Liverpool-headquartered Fruitapeel

A manufacturer of fruit juices and smoothies has invested in new technology that will transform its business, creating 25 new jobs and growing revenues by 80%.

Fruitapeel Juice has invested a total of £2.3 million in the new High Pressure Processing (HPP) equipment, which uses pressure rather than heat to treat its products before they are packaged and sold, with support from Lloyds Bank.

Fruitapeel’s Finance Director Neil Murgatroyd said: “We will become the only juice manufacturer in the UK with its own HPP processing plant meaning that we will be the only one-stop shop for HPP juice.

“This is all part of our strategy to become the UK’s leading fresh juice and smoothie manufacturer.”

The investment will see the workforce grow by 45% from 55 to 80, while revenues are expected to be boosted by more than 80% from £11m to £20m within three years.

Lloyds Bank Commercial Finance regional manager, HP & leasing, Chris Clarke said: “By working together across the Bank we’ve been able to provide the essential support and expertise needed to propel Fruitapeel to the next stage of its growth.

“I am convinced that this investment along with their ambition is the start of a very long success story for Fruitapeel Juice.”

Fruitapeel Juice is headquartered in Liverpool and its manufacturing operation is based at Llantrisant Business Park in Pontyclun, Wales, where the new jobs will be based.

This was posted in Bdaily's Members' News section by Sophia Taha .