Member Article

Northside superheroes raise cash for charity

Wonder Woman, Superman and Spider-Man have helped a local truck and van dealership raise over £1,200 for charity.

As part of Superhero Day last month, (e.g. Bradford’s) award-winning Northside Truck and Van, a franchise of the Mercedes-Benz Commercial Vehicle Dealer Group, partnered with local charity Cash for Kids to carry out a number of fundraising activities to raise £1,255.

With dealerships also in Sheffield, Doncaster, Leeds, York, Immingham and Hull, the group dressed up as superheroes for the entire day much to the delight of customers and passers-by.

Headed up by marketing assistant Rachael Hill, Northside Truck and Van showcased a number of games and activities including a Kryptonite Disposer Race and a phone booth dress up challenge along with dusting off their capes and channelling their inner superheroes.

Cash for Kids is Viking FM’s and Bauer Radio’s network of charities, which operates across 21 regions in the UK. It was set up to benefit local children by responding to the needs of each charity’s young community. The goal of Cash for Kids is to support disabled, disadvantaged and vulnerable children.

Dealer Principal, Tim Ward, said: “We took part in this year’s Superhero Day to help the children in our local communities as well as having a little fun with the team at the same time. For one day the group took off their suits and overalls to reveal the true heroes that they are.

“We have chosen to support Cash for Kids as the money we raise on behalf of our region’s charities will stay in the local area.”

Charlotte Pickering, charity manager for Cash for Kids, said: “We’re absolutely delighted with the support we’ve had from Northside Truck and Van across all of its dealerships. As our highest fundraiser during Superhero Day, they’ve really demonstrated their own powers in raising vital funds for our region’s children.”

This was posted in Bdaily's Members' News section by Approach PR .