Jewellery brand Astley Clarke partners with Global-e to boost international e-commerce growth

Luxury jewellery brand, Astley Clarke, has selected Global-e as its cross-border commerce partner to accelerate international online expansion and deliver an improved ecommerce experience to international markets.

The London-based luxury jewellery brand is now live with the Global-e solution, with localised ecommerce available in over 200 markets worldwide.

Over the last five years, Astley Clarke has shipped to over 100 countries, with the largest customer base in the UK and US

Cross-border ecommerce difficulties can include shipping rates, import duty calculations, local returns, and issues supporting local currencies and payment methods hampering conversion in other international destinations.

Astley Clarke shoppers in the UK were three times more likely to convert than international shoppers, which prompted the brand to enhance itself as a international, multi-channel, luxury brand.

Astley Clarke wanted customers to be able to pay with local currency, different payment methods and the option to pre-pay all import taxes and duties.

Therefore, the luxury jewellery brand found a global partner to better service its needs and meet international sales expectations.

Scott Thomson, Astley Clarke’s CEO, said: “We wanted to partner with an ecommerce provider that had demonstrated results. Global-e doesn’t just house software people – their strong competency in delivery gave us confidence that they understood how markets grow and they could adapt customer service strategy accordingly. After a smooth and guided implementation process, this is just the beginning of a strategic partnership between Astley Clarke and Global-e which will see us moving ahead with our international goals as we transform shopping in local markets through investment in more efficient and engaging ecommerce experiences.”

Nir Debbi, co-founder and CMO at Global-e, added: “Retailers today are looking to drive growth by targeting shoppers overseas, however a major barrier has been poor customer experiences for international shoppers resulting in low conversion rates . Shoppers expect more from the online retail experience and features like effective shipping, guaranteed landed cost, localised pricing and currencies, and no surprise fees or duties are not just nice-to-haves, but essential components of a seamless shopping experience. Astley Clarke understands just how important this level of personalisation is in the competitive retail market, and their commitment to delivering localised shopping experiences will be the driving force for impressive international growth.”