Member Article

Home care business seeks caring entrepreneurs

Warrington-based Home Instead Senior Care – the UK’s leading provider of home care for the elderly – has announced ambitious expansion plans as it celebrates its tenth anniversary.

The £70m turnover franchise business – established by husband and wife entrepreneurs Trevor and Sam Brocklebank in 2005 – is seeking new franchisees to help achieve its mission to change the face of ageing by driving up care standards. Working with these new ‘caring entrepreneurs’, it is aiming drive growth to £140m by 2017.

Led by a head office team in Stretton, Warrington, Home Instead delivers 5 million hours of high quality care through a network of 170 local franchise teams across the UK, employing 8,000 caregivers.

Its service is a lifeline – enabling older people, some of them living with dementia, to continue living independently in their own homes. Its unique approach provides a personalised approach to care – with caregivers and clients matched according to common interests. Home visits last a minimum of one hour.

Chief Executive Trevor Brocklebank said: “We call it care that passes the mum test. This means a dignified standard of care that you would want your loved one, and indeed yourself, to receive in old age.”

Caring entrepreneurs needed

The company is now seeking the next generation of ‘caring entrepreneurs’ to drive future growth – with the aim of achieving a £140m turnover by 2017.

One hundred and fifty carefully mapped franchise territories are available across the UK – with a limited number in the North West, including central Manchester, Burnley and Leigh. A number of territory re-sales are also currently available.

Trevor Brocklebank said: “Delivering this unique model of care requires a special type of franchisee – a ‘caring entrepreneur’ who has both business acumen and a desire to give something positive back to their local community.

“Previous experience of health or social care is not a prerequisite. Good management and people skills, plus an absolute commitment to our unique ethos, are the most important things.”

Home Instead is a leading franchise business in the UK, winning industry awards and topping an independent league table for franchisee satisfaction. In 2015 the company received a 5 Star Rating, the highest rate possible, for the third consecutive year in the annual Smith & Henderson Franchisee Satisfaction survey – a benchmark for the whole franchise industry.

Independent research shows that 96% of clients would recommend the services, and 96% of caregivers said they were proud to work for the company.

This was posted in Bdaily's Members' News section by Simon Donohue .