Partner Article

How to Boost Holiday Sales with Traditional Marketing

The holiday season is fast approaching and so getting ready with traditional marketing techniques makes sense. There is no doubt a strong sense of people contemplating to buy and deciding what to buy, from where to buy. The choice of online and the physical stores are getting ready to stock up by strengthening their logistics replacement. The SAS analysis of the 2015 holiday shoppers psyche through their purchase habits have been provides below to understand the current trends.

There are many small and medium sized business owners who consider holidays to be prime time for enhancing sales and also for attracting the target audience. For businessmen in order to increase quick sales it becomes essential to implement means of marketing that are holiday sale centric. If a business organization is able to spread its campaigns and promotions amidst holiday cheers, companies will be able to draw their desired base of customers.

Marketers have always found the last two months of a year register about 20 to 40 percent of total annual sales among business houses ranging from small to that of medium-sized businesses. So, considering the above information as a fact, many business organizations are found to adopt many holiday-themed campaigns in order to ensure the importance of business in relevance to the people and their holiday celebration. For instance, in a survey conducted in 2013 in the US about 49 % of the marketers are found to launch a holiday based campaign just before the Halloween.

Since the holiday season is approaching there is perhaps no better time than to start thinking about how to increase holiday sales. Holidays are the biggest sales boosters for business houses. So, to make best out of these holiday sales and to earn maximum profits, companies need to involve innovative methods of advertising and sale promotions.

The typical marketing methods implemented by the marketers during the holidays by business organizations include advertising based special promotions, loyalty rewards, offers like buy one and get one and offers with a holiday twist. Apart from online promotions, during Christmas companies are often seen to decorating their stores in Christmas themes along with festive holiday lights. Let us share with you with five most effective traditional ways of increasing sales with the traditional marketing.

Be Unique: Do not forget that you are not the only one in your field of business. In fact, you are in competition with everyone in your business. It is indeed easy to spread cheers of holiday fun during a festive season. But it is certainly not easy to obtain attentions of customers. So, obtain their attention you are recommended to be worked out extra. You might be offering online promos, discounts or even running Facebook contests to engage consumers. But, do not forget that during holidays and festivities individuals would probably be moving out of their homes and join crowd and celebrations. Be part of these celebrations in person or through your company representatives. Spread your brand name by distributing leaflets and brochures. Talk about your product in public and even conduct contests amidst real gathering. Going back to the traditional method of product promotions will indeed be helpful for you. In this respect, you have proved yourself unique as you seem to stand out from the rest and people can easily recognise you that you definitely need straight and real business.

Decorate your Outlet: Just the way you decorate your own home, decorate your own store. In this way your brand will look good and hence would be able to spread the cheer of holiday. In fact, you can take a step forward. You can redesign your company logo or modify it in order to make the logo in sync with the festive mood. This will rather help to gain attention of customers who will find your new logo creative. This you can do during every special Holiday season. Thus on the process you might be attracting the attention of your customers on every special holiday occasion.

Surprise your Customers: In this digital age perhaps the best way to surprise your customers is by adopting a traditional approach. This you can do by sending your loyal customers with hand written card or letters wishing them best for the special holiday occasion. You are for sure to come close to your customers during the festive season.

Pay Attention to Customer Constantly: This is indeed an innovative way to increase sales by keeping your customers satisfied. Although you might be attentive to your customers all throughout the year, but giving some extra attention during holiday season will for sure be fetching greater sales. It is indeed vital during the holidays. You can try keeping your people with all new buzz happening in your industry. This you can do my sending them emails.

Deliver specially during the holiday season: You will for sure be able to increase sales during the holiday season as your people will be able to recognise your product along with the mood of festivity. So try to offer products or services that are exiting to open, specially gift wrapped to delight and leave an indelible mark in memory. Take the opportunity to ask to wrap it for the buyer or if it’s a gift for someone, when there is short of time. To add value to the customer experience, you can deliver at home, or where customer demands, offer pickup at convenient time. Adding value to the service factor helps to build positive.

So, try the above five traditional ways of increasing sales. These methods would be giving you a perfect blend of marketing along with online social media marketing strategies.

Amrit Dhangal is partner at The Business Printers Limited. He helps business to grow their businesses by providing business cards printing.

This was posted in Bdaily's Members' News section by Amrit Dhangal .