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What do UK consumers want in a franchise?

If you’re looking to take on or set up a successful UK franchise, the first step to ensuring the future of your business is addressing the needs of UK consumers.

In order to find out what UK consumers really want in a franchise, Reed Commercial have just conducted a OnePoll survey of 1000 individuals across the UK in order to discover the nations trends and preferences towards franchises.

Over half of Brits (53.1%) say that they use franchises between 1 and 5 times during a typical month, and over 20% (21.4%) of Brits say that they are more likely to choose a service/shop if it is part of a franchise.

Below we have some of the top responses from the research:

What are the most important aspects of a franchise to consumers?

1. Quality of product 57.30% (573 votes)
2. Quality of service 53% (530 votes)
3. Value 52.70% (527 votes)
4. Convenience 32.40% (324 votes)
5. Customer service 31.20% (312 votes)

What encourages consumers to use a franchise again?

1. Getting a good deal 51.70% (517 votes)
2. Customer service 43% (430 votes)
3. Loyalty card 40.70% (407 votes)
4. Perks/promotions 37.40% (374 votes)
5. Promotional emails 13.50% (135 votes)

How important is good customer service to consumers?

1. Very important 52.40% (524 votes)
2. Somewhat important 33.50% (335 votes)

The top 3 customer services communication methods

1. Email 56.40% (564 votes)
2. In-person 32.30% (323 votes)
3. Phone 29.80% (298 votes)

For more insights into the information gleaned from the OnePoll survey, Reed Commercial have created a detailed infographic that gives you the insights needed to develop a successful UK franchise.

This was posted in Bdaily's Members' News section by Kat Kynes .