Partner Article

Visual IQ discusses customer behaviour and mobile engagement

Leading cross channel marketing attribution software provider, Visual IQ, today announced it will be taking part in the ‘How to respond to changing customer behaviour with developments in mobile engagement’ panel at The Retail Bulletin’s Omni-Channel Summit on Wednesday 3rd February.

As part of the summit, Ben Sidebottom, Director, Solution Architecture at Visual IQ, will sit on the panel focused on the changing ways in which consumers shop. Ben will be joined on the stage by Sam Hill, Chief Architect, Marks & Spencer, and Maria Bobrowska, Senior European Commercial Manager for Mobile, TUI Group. The panel will discuss linking marketing touchpoints across devices, optimising marketing activity to advantage multi-device behaviour, how mobile apps fit into the marketing mix, and more.

Sidebottom comments, “Mobile devices have had a considerable impact on consumer’s shopping behaviours, resulting in a much less predictable path from consideration to conversion than ever before. It is vital advertisers understand how their audiences are utilising mobile devices in 2016 to be able to enhance shopping experiences, and ensure their campaigns reach the right consumers, in the right place, and at the right time to increase engagement and boost ROI.”

This was posted in Bdaily's Members' News section by Dataorama .