Member Article

Entrepreneurial Made in Chelsea star plots 2016 expansion

Made in Chelsea star Jamie Laing is plotting a big year for his confectionery brand, Candy Kittens, as a successful crowdfunding effort on Seedr approaches its conclusion.

Having already raised over £150k since launching the Seedr campaign in November last year, the TV star is aiming to reach £300k before the campaign closes in March.

With products already stocked in over 1700 stores across the UK at retailers including Waitrose, Sainsbury’s, Topshop and Tesco, Candy Kittens is targeting further expansion and hopes to achieve turnover of £800k by the end of the year.

Jamie Laing outlined his plans for the year ahead when he said: “We have found a niche in the market for high quality sweets in fun flavours like Sour Watermelon and Wild Strawberry. We have ambitious plans for this year and beyond, including a vegetarian version and some exciting new flavours.”

“We’ve built a loyal fan base for our products over the past few years and look forward to reaching a new group of customers now that we have nationwide listings with Topshop, Tesco and Sainsbury’s.”

Ed Williams, Managing Director of Candy Kittens, added: “It really is an important time for the business and we are excited about moving into the next phase of growth.

“An important element of our success moving forward will be the response to the Candy Kittens crowdfunding campaign, which has been a huge success so far.”