The first campaign design for The Cube’s 2016 marketing campaign, created by Seal

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Seal delivers The Cube destination campaign

Iconic Birmingham attraction The Cube has unveiled its 2016 destination marketing campaign, developed by leading West Midlands communications agency Seal.

Seal’s creative work focuses on the ‘everyday indulgence’ positioning of the iconic building, with a series of images that emphasise the accessible luxury on offer at The Cube.

Amanda Stagg, marketing director for Seal, said: “This first campaign uses a tempting cake visual in The Cube’s unmistakable shape depicting one of Birmingham’s most recognisable landmarks – hinting at the treats available inside the canal side destination.”

The campaign rolls out across print, online and outdoor media, supporting The Cube’s integrated events and marketing plan.

Amanda added: “The Cube naturally attracts an intelligent, cultured demographic, drawn to the building on account of its specialised, high-end mix of independent businesses.

“By appealing to those tastes with a range of marketing and events aligned to the arts and dining, we reinforce a sense of character that fosters familiarity and a sense of place.”

Designed by Ken Shuttleworth and completed in 2010, The Cube boasts an array of prestige restaurant brands including Marco Pierre White’s Steakhouse and Grill, a chic boutique hotel and luxury health club and spa, as well as prime living and office space, along with the UK’s largest automated car park.

Seal’s other clients include Telford Shopping Centre, Heart of London Business Alliance and peer-to-peer postal delivery service Postio. Both Seal and its sister agency, Connect PR, are based in The Chubb Buildings in Wolverhampton.

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This was posted in Bdaily's Members' News section by Caroline Garbett .

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