Wakefield’s Stada Group restructures business with tech-driven growth strategy

After securing investment following a period of growth in 2015, Stada Group has announced its strategy for the future of the region’s multimedia industry in 2016.

Based in Wakefield, Stada Group is seeking to become the biggest video production company in Yorkshire, and is employing local talent to support its growth plans.

This announcement follows a wholesale restructure of the Stada Group, which saw the business break down into six areas: Video, TV, Post Production, Film, Photo and Creative.

To support this, the company invested heavily in its staff – doubling in size since January 2015 – in order to offer a wide range of new services.

Having already secured a new contract for a series of animated TV adverts in 2016, Stada Video continues to be a major focus of the investment, and now offers 360-degree video and virtual reality services.

This department’s speciality will be used to expand into TV projects, and will work closely with Stada Photo to offer corporate clients an all-inclusive service.

Danny Lacey, CEO at the Stada Group, said: “The company has doubled in size over the last 12 months, and we’re offering even more for our customers.

“This is a testament to the hard work everyone has dedicated to the company, as well as the core values we adhere to on a daily basis. As a local lad, it’s exciting that we can base the business in Wakefield, shifting the spotlight away from the bright lights of London.”

“One of our biggest challenges has been recruiting the right talent to deliver the very best service. Our commitment to hiring local talent wherever possible makes this challenge all the more difficult, yet despite the fact we’re in a specialist industry, we’re finding there is plenty of talent across the county.”